The Power of Online Directories &

How to Get Started Fast!

 

 

 

Introduction

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If you run a small business, you probably spend a great deal of your time thinking about marketing. Online directories can be a great addition to your current small business

marketing strategy, and will help grow your business by:

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• ● Increasing website traffic

• ● Expanding the likelihood that your website will be found by customers

• ● Growing your bottom line by exposing your business to more opportunities 

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50% of local searches do not occur on search engines, 

But on directories and apps

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If you haven’t taken a look at online directories and considered how your small business

could use them to increase its market presence, then now is the time to start!

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What Are Online Directories?

There are many different types of professional business online directories available

on the Internet.

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An online directory is a website submission service that allows your small business’s

website to be added to a defined category where it can be searched

for by interested viewers. These searchable online directories allow viewers to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility and helps to create inbound links to your business’s website. Simply put, online directories make iteasy for people to find what they are looking for.

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Websites that are submitted to an online directory are placed in specific categories:

• ● Business-related categories

• ● Personal preferences

• ● By subject

 

Each category consists of websites relating to a specific topic featuring:

• ● Name of the business

• ● Direct link to the website

• ● Short description of the business

• ● Address and phone number

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Your customers and potential customers will be able to browse through the variouscategories in the directory and locate businesses like yours.

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80% of traffic to a website begins with a search query

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Essentially, online directories make it easier for customers who are interested in your products and services to find your business website.

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How Do Online Directories Work?

Think of it this way, online directories are very similar to the traditional Yellow Pages, only these listings exist online, and like Yellow Pages they are directories with listings of business information and websites. Some online directories are broad and cover every topic that someone could create a website for, while others are specific to a business niche.

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